Project Management Essay Example | Topics and Well Written Essays - 3250 words - 1

Project Management - Essay Example Besides allotting the tasks unvaryingly among the project team members the project manager has to monitor the progress of the project on a regular basis. The remaining activities have to be scheduled depending on the current progress of the project. Such a thorough supervision will enable the project manager to ensure that the project is finished well before deadline albeit leaving the team with enough time to test the project outcome rigorously (Kerzner, 2013). It is the duty of the project manager to create a robust interconnectivity between the project team members so that information can be channelized effectively between project team members. Effective communication of information will allow the project manager to learn about the issues that arise in between the different assignment levels within the project subsequent to which they can be addressed appropriately. The project manager will also have to have foresightedness about the probable risk exposures of the project. In that way the individual will be able to make sure that proper contingency plans are at place in order to shield the project from such risks (Kelly, et al., 2013). The fundamental trait of a transformational leader is that the individual goes beyond managing just the everyday operations and makes every effort to formulate strategies that are aimed towards taking the organization, functional department and the team members to the furthest level of performance and success. Leaders following this leadership style emphasize a lot on team building, collaboration, motivation and coordination between employees at several levels of the workflow within the organization (Wang, et al., 2011). This enables transformational leaders to bring the best out of their subordinates thereby enabling them to enhance their productivity and efficiency. By doing so they are able to

Utilising theory, concepts and tools explored in the module, Essay

Utilising theory, concepts and tools explored in the module, critically evaluate the strategic marketing of a product, service or business offering of your choice - Essay Example nder the segment of beverages is enhancing its brand image and portfolio to a significant extent thereby amplifying their portfolio and reputation in the entire globe. One of such reputed organizations operating successful in the segment of beverage is Coca-Cola. Coca-Cola is one of the reputed organizations, operating in the segment of carbonated soft drinks, since 1886. It is introduced in the region of Atlanta of Georgia, but expanded its wings in the entire globe very quickly and rapidly (Coca-Cola, 2014). It became possible mainly due to the presence of numerous product lines such as Caffeine-free coca-cola, Parsi Cola, Virgin Cola, Coca-Cola-Vanila, Coca-Cola Cherry etc (Coca-Cola, 2014). Due to which, it attained the reward of best global brand in the year 2011. Other than this, within a very small time frame, it enhanced its profit margin by 15.31 percent in 31st March, 2014 (Ycharts, 2014). Along with this, the market share and brand image of the organization of Coca-Cola enhanced with a significant extent that amplified its position and sustainability as well (Coca-Cola, 2014). The rationale of this essay is to analyse critically the strategic marketing policies used by the organization of Coca-Cola in order to promote its product, diet coke in the entire globe among other competing firms. Moreover, the essay also comprises of varied types of marketing concepts, theories and tools in order to evaluate the effective strategies used. Strategic marketing is the procedure to cope up with the policies and strategies of the existing competitors so as to amplify the brand value of an organization. Similarly, the process of strategic marketing is performed for the organization of Coca-Cola, in order to analyse the demands and requirements of its target market so as to fulfil it. Only then, the organization of Coca-Cola might become successful in amplifying its image and reputation in this aggressive market among many other rival contenders (Beall, 2010, pp.